Free Wi-Fi is increasingly impacting the taxi industry, which registers a growing number of vehicles offering Wi-Fi services on-board. Let’s find out how Tanaza can help taxis companies grow their business, by providing them the right onboard Wi-Fi hotspots features.

Nowadays, an increasing number of taxis is turning into mobile Wi-Fi hotspots: indeed, more and more taxis are being equipped with access points that deliver onboard internet connection to people and, at the same time, allow network admins to collect useful data about Wi-Fi users. In this way, both passengers and taxis companies are better off: people can benefit from free Wi-Fi en route to check their emails, access social media or chat on WhatsApp, while taxis can leverage free Wi-Fi en route to improve the user experience and grow their business in a successful way.

Let’s see how taxis can benefit from 5 Wi-Fi hotspot features provided by Tanaza to meet their business needs in a successful way.

1. Remote monitoring and management

Tanaza gives you the possibility to remotely monitor and manage your onboard devices, anywhere and anytime. On the easy-to-use, centralized Tanaza Cloud Dashboard, you can see the real-time status of the access points deployed and, should a device experiences issues or goes down, after 5 minutes you will receive a customized alert and be able to check its status on the dashboard in no time at all. In addition, you can access detailed statistics for networks, access points, and connected clients, i.e. the real-time received and sent data and the session duration, which can be useful for statistics and marketing campaigns.

2. Login page

Commuters and tourists surely enjoy free Wi-Fi access to the net while traveling in a taxi, but they will appreciate it even more if they know the network they are accessing is reliable. This is why we recommend creating a login page with an authentication process, through which users sign in to access your free Wi-Fi connection. For instance, if you rely on the Tanaza captive portal, you can opt for many login methods, such as form-based authentications, SMS tokens, or access through email and/or phone number. Furthermore, thanks to the Tanaza login page editor, you can build a very intuitive authentication page, available in more than 60 languages, including Spanish, Portuguese, German, and Italian. Also, the created login page is responsive, meaning you can easily check how it’s seen from any mobile device.

3. Social Wi-Fi

Thanks to Tanaza, you can create different authentication methods through which users access your network. But it is through social login that you can boost your social visibility and increase your engagement rate in the best and easiest way: indeed, through the Tanaza Social Wi-Fi users can log in using Facebook and other social networks, i.e. Twitter, Instagram, and Linkedin and, for instance, you can ask people to put a “Like” to your Facebook page.

4. Analytics dashboard

Providing free onboard Wi-Fi gives you the unique opportunity to analyze your mobile Wi-Fi hotspot usage: with Tanaza, taxis companies can leverage the Analytics Dashboard to gather useful user data through Wi-Fi, such as email, phone, age, and use it to improve their selling strategies and services. For instance, you can see the SSID people use to connect and know how many times passengers use your taxis to travel: based on this, you can set a special tariff on all vehicles for your returning users’ next route. In doing so, people will be more incentivized to choose your taxi next time they need one!

5. Content filtering tool

It is important for transport operators that offer free Wi-Fi services to secure their network usage, so as to avoid the improper use of internet on-board. Through the built-in web content filtering feature provided by Tanaza, network admins can prevent users from accessing inappropriate content, i.e. pornography, gambling, or illegal websites, in a simple way: you can choose among a wide range of set categories and create a personalized list of sites to block or unblock. Furthermore, web content filtering is an effective way to reduce liabilities related to the main infringements run by potentially malicious users, i.e. copyright violations or porn streaming.

With these must-have features, you will effectively enrich your user experience and your business will grow in a fast and successful way!

Would you like to boost your business’ growth by offering free Wi-Fi services? In this post, we help you identify the main Wi-Fi hotspot features coffee shops, bars and cafes should provide to run their business in a successful way.

Nowadays, free Wi-Fi has become a much-sought amenity among people, who expect to find it in public areas, such as coffee shops, bars and cafes. Indeed, offering free Wi-Fi services in such locations is the right strategy to attract new customers with no effort at all: for instance, students will choose a coffee shop with free Wi-Fi connection to study and do their online research; at the same time, young people will value a bar offering free Wi-Fi, so that they can send SMS on WhatsApp or access Facebook and other social media on their smartphones for free. Free Wi-Fi access helps you increase revenues and the number of returning customers in a simple way: not only visitors will stay longer in your location and will consume more, but they will also come back to your location to benefit from your services.

In order to provide an outstanding free Wi-Fi service in a bar or coffee shop, you firstly need to identify the most important features your Wi-Fi hotspot should have. Let’s see the main 4 Wi-Fi features selected by Tanaza.

1. Remote management and monitoring

Tanaza allows you to manage and monitor your deployments on the cloud dashboard remotely. The Tanaza cloud dashboard is a real perk, as it is accessible from anywhere, anytime and from any device – smartphones, tablets, laptops, or computers. Here network admins can easily configure their SSIDs and multi-vendor access points as if they were from the same vendor: in this way, your network can include TP-Link as well as Ubiquiti devices, among many. Furthermore, you can check the real-time status of the access points deployed on the dashboard, and receive an email alert if any issues arise. Also, you can see detailed client statistics i.e. session duration and the name of the AP to which users are connected. The connection is 100% reliable and secure, as Tanaza isolates your network and guest network. In this way, you can run a separate network for your staff without any extra cost.

2. Analytics dashboard

Thanks to the Tanaza analytics dashboard, you can turn your Wi-Fi hotspot into a powerful marketing tool, so as to effectively create personalized campaigns and offered tailored promotions. The Tanaza dashboard, indeed, allows you to automatically capture and store user data, such as name, surname, age, e-mail address, phone number, and type of device, every time a customer connects to your Wi-Fi network. For instance, you can decide to offer a special discount to those customers who stayed at your location several times, or you can give a free voucher to new visitors to use on their next visit, as a way to incentivize them to come back. Furthermore, you can export data and your client list to any marketing software like MailChimp, to promote your coffee shop using personalized newsletters or SMS.

3. Authentication page

The login page is the first thing users see before connecting to your Wi-Fi network. Accordingly, it must be intuitive and engaging. The easy-to-use, multi-language Tanaza authentication page is highly customizable, as it allows you to add your coffee shop logo, create new backgrounds, add links to your website and TripAdvisor page, and add advertising, such as your daily menu or special offers. You can also add videos and banners, even with random or time-based rotation. With Tanaza, you can choose among many authentication methods, such as access through email/phone, voucher, or password, and you can increase your social media engagement through social login. Thanks to social login, users access your Wi-Fi network simply using their social network accounts, i.e. Facebook, Instagram, Twitter, etc. In this way, you can improve your social visibility by asking them to like your Facebook page before they connect, or to “check-in” at your location. Through social media, you can attract new potential customers to your location in a simple way, as more and more people will hear about your coffee shop.

4. Content filtering tool

Wi-Fi hotspot providers are legally liable for the online content users access while using their connection. Therefore, it is important to protect yourself and secure your Wi-Fi network with a web content filtering tool. The cloud-based content filtering system offered by Tanaza allows you to limit the range of domains Wi-Fi users can browse, by blocking access to illegal websites and inappropriate content, i.e. pornography. Furthermore, securing your Wi-Fi hotspot is very crucial to avoid the most common cyber threats, such as malware and botnets.