In this post we will discuss the main characteristics Wi-Fi services should offer in order to meet users’ expectations.
Unlimited internet connection
Nowadays, in order to comfortably browse on social media, view videos, make calls, stream and download content, send emails, etc., people expect to access the Internet without limits. For instance, Wi-Fi users want to navigate the web without incurring in speed and session time limits, nor being limited in the kind of apps they are allowed to use online. Furthermore, the majority of online content consumes a lot of data: uploading and downloading music and movies and online gaming require more and more quality broadband services that users expect to be provided with. You can find more information about the main applications’ requirements in terms of bandwidth and throughput in this article.
Through its Wi-Fi couponing system, Tanaza gives you the possibility to handle and control guest access to your Wi-Fi network. For example, you can distribute vouchers for Internet connectivity deciding the download and upload quota and the number of devices to be connected.
Easy and fast login method
The easier, the better. In general, people do not like to spend too much time online and want to access a Wi-Fi connection on the fly, in an intuitive way. In addition, users do
not usually like to share their personal information and will not appreciate when a captive portal requires too much information, i.e. it asks you to complete a form with your email address, phone number and other data such as age, gender, interests, etc., as conditions to connect to a Wi-Fi hotspot. A basic authentication method is what Wi-Fi customers look for, and Tanaza can help you doing so: the splash page Editor provides you with basic login methods for your clients, which are largely appreciated by Wi-Fi users, i.e. social login accessing via Facebook or other social networks. You can easily build an intuitive splash page with basic elements, such as a background, a logo and a login button.
Paid wireless services with no limits
Generally, Wi-Fi users are not willing to pay for wireless services and if so, they expect to be free from limits in terms of available bandwidth, the number of devices they can connect to a network or the type of apps they can use. Tanaza allows you to configure captive portals with paid Wi-Fi access, thanks to its voucher-based authentication system, but you should consider that it can be hard to monetize Wi-Fi with this method if your users have cheaper or free alternatives to connect to the Internet, such as 3G/4G plans or other free Wi-Fi hotspots in the same area.
Internet access everywhere
People want to be provided with Wi-Fi service anytime and no matter where they are. For instance, they appreciate when retail shops offer free Wi-Fi connection, so as to browse on the internet while inside the stores (or just outside the stores, for men that are waiting for their wives that are going back and forth from the fitting rooms with a dozen dresses!). The more hotspots you install in crowded places, the more data you’ll be able to collect from people looking for Wi-Fi connection wherever they are!
If you are a company owner and want to grow your business in a simple and cost-effective way, you should consider investing in public WiFi.
Here we provide the main reasons why it is smart to leverage public wifi for your business. You should invest in public Wi-Fi if you want to:
Improve customer satisfaction
Effectively advertise your brand
Easily collect and analyze user data
Boost your social visibility
Reduce costs
1. Improve customer satisfaction
Wi-Fi is a powerful tool that allows hotspots owners to attract and engage users, so as to make them come back to their location. Public venues, such as restaurants, bars, and cafes, can boost their revenues by offering free Wi-Fi connection to people: indeed, there are more chances that users will purchase their services while enjoying their free Wi-Fi hotspot. Both you and your customers will be satisfied.
2. Effectively advertise your brand
Thanks to public WiFi, owners of public locations such asretail shops and shopping mallscan generate more money by boosting the visibility of their products and services in a simple way: they can promote their brand on the authentication page that Wi-Fi users see before accessing their hotspot. For instance, by using Tanaza, owners of public locations can add videos or banners, and customize their splash page with discounts and special offers to incentivize customers to purchase their products.
3. Easily collect and analyze user data
You can smartly leverage public Wi-Fi to capture Wi-Fi users’ data and analyze them in relation to your business strategies. When authenticating to your hotspot through your splash page, users provide relevant information such as email addresses, phone numbers, gender, age, location, etc., which help you better understand your customers’ needs. For instance, if you offer free Wi-Fi in a shopping mall you can use data to better monitor people visiting your shops, so as to identify the areas that need better coverage and the target segments of major interests. Tracking customers’ behaviors through Wi-Fi helps you identifying new winning selling strategies in a short time. The user-friendly Tanaza Dashboard enables you to collect and analyze valuable user data and insights, so as to get the most out of it in a simple and fast way.
4. Boost your social visibility
Any public venue, such as hotels, restaurants, retail stores, etc., can largely benefit from social Wi-Fi to increase their social media engagement in a quick way. For instance, you can allow Wi-Fi users to access your hotspot through Facebook with one click, instead of relying on more time-consuming password-based login methods. Customers can like your Facebook page, which increases your online visibility, or do a Check-in sharing their positions on their Facebook profiles: Check-ins help you reach potential customers, as your Wi-Fi users’ friends are notified about it and can in turn access your information.
The responsive splash page of Tanaza makes the login process very intuitive and, thanks to its social login, users can connect to your Wi-Fi network using their social networks’ accounts, i.e. Facebook, Instagram, and Twitter.
5. Reduce costs
Public WiFi is a cost-effective opportunity to boost your revenue streams. Firstly, you can leverage the amount of data collected from customers’ registrations and logins to increase the number of users in your database in a short time: in doing so, you will quickly generate qualified leads. In addition, public Wi-Fi is a powerful tool for advertising, as by integrating your public Wi-Fi hotspot in your marketing mix you can easily run real-time marketing and loyalty campaigns at low costs. Not only you can save money, but through public wi-fi, you can also save time: the most innovative Wi-Fi systems, like Tanaza, are zero-touch deployment, allowing you to manage your Wi-Fi infrastructure and troubleshooting remotely. Furthermore, Tanaza Wi-Fi adopts a multi-vendor approach, which means you can further reduce costs using low-cost access points from different vendors to create your network, but still relying on advanced features.
Last July, the German government amended the Telemedia Act and is now moving forward with its plan to improve the access to free Wi-Fi hotspots nationwide. Nevertheless, legal vagueness together with the protection requirements of new networks may slow down the process.
The recently amended German Telemedia Act, the legislation that sets the framework for internet access across the country, officially signed the end of the so-called Störerhaftung (liability as a co-liable party) law, a law that states that Wi-Fi network owners in Germany are liable for the illegal activities run by people using their connections. With the introduction of the Telemedia law, the future of free Wi-Fi hotspots in Germany now seems to be brighter, as more business owners will feel encouraged to provide their businesses with Wi-Fi access, without fear of being prosecuted for any cybercriminal activities carried out on their networks. However, providers and retailers have complained about the lack of clearly stated rules about how Wi-Fi hotspots providers should electronically secure their Wi-Fi networks, as the act only mentions the usage of “adequate” electronic security, such as encryption methods, without clear specifications.
In addition to this, a new law approved last September by the Court of Justice of the European Union, could also slow down the country’s digital agenda, whose main goal is to provide users with internet access anywhere and anytime. According to this new legislation, businesses that offer free access to Wi-Fi hotspots, such as coffee shops and hotels, are no longer liable for copyright infringements committed by the users accessing their networks. However, network password security seems not enough to prevent copyright violations: copyright owners can now require Wi-Fi service providers to ask their users to identify when accessing their networks.
This new law raised concerns in terms of privacy rights and anonymity while browsing the internet. In particular, users would be obliged to reveal their identity and, at the same time, operators would have to control their users’ data information, as a way to detect illegal activities. In this respect, the Social Democratic Party’s spokesman for the digital agenda in the German Bundestag, Lars Klingbeil, stated that all hurdles against easily accessible Wi-Fi need to be eliminated, and service providers should not be forced to close their networks or demand users to register. Furthermore, The German Retail Federation HDE recently complained about the bureaucracy costs shop franchises would bear if they manage user registration systems.
All in all, the new requirements to prevent copyright infringement, together with vagueness about electronically network security, could slow down the spread of free Wi-Fi hotspots in Germany. In light of these circumstances, the German Ministry of Economy announced it intends to revise the Telemedia Act to make clarity about these topics.
Tanaza features various authentication flows such as Facebook login, social login, voucher-based authentication, and now form-based authentication. In this article, we will speak about two practical cases: the Facebook login and the form-based authentication and whether it’s better to choose the first one, or the second one.
Tanaza features a captive portal that allows you to create a splash page and choose the best Wi-Fi authentication flow.
Tanaza features various authentication flows such as Facebook login, social login, voucher-based authentication, and now form-based authentication. In this article, we will speak about two practical cases: the Facebook login and the form-based authentication and whether it’s better to choose the first one, or the second one.
If you provide Wi-Fi to your client, you have to think about the authentication flow that lets them access your network. The authentication flow has an impact on the type of client data you will collect.
Tanaza features a captive portal that allows you to create a splash page and allows you to choose the best Wi-Fi authentication flow. Below, we will discuss in more detail two authentication flows the Facebook login and the form-based authentication.
Understanding your target users’ behaviors and setting up your splash page accordingly, are key to motivating Wi-Fi customers to access your hotspot. Let’s find out more about it.
The first thing users see before accessing your Wi-Fi connection is your splash page. Accordingly, setting it up in a way that engages your users and motivates them to log in, is of paramount importance. But, How can I build a successful splash page? The answer is simple: by understanding your target audience’s behaviors.
When customers authenticate to your Wi-Fi, you are able collect relevant data about them, such as age, gender, location, date of registration, etc. Once this data has been identified, you can leverage it by properly customizing your splash page with what Wi-Fi users want, so that they will be more inclined to share information to access your hotspot.
Personalize your splash pagein different ways. By opting for a very intuitive and quick authentication process, you can motivate your users to log onto your Wi-Fi network. Indeed, nobody wants to spend too much time when accessing a Wi-Fi network. Also, as a way to further involve and engage them when connecting to your hotspot, give your customers the possibility to authenticate using their favorite social network.
Focus on incentives as much as you can. According to the incentive theory of motivation, external incentives make people more active and willing to take action. Therefore, you can reward your clients offering discounts or personalized deals when they sign in, as valuable triggers to motivate them using your Wi-Fi connection.
Segment your audience so you can further customize the incentives you are going to offer. By distinguishing between new and returning users, or dividing them depending on their age range you can target specific users with tailored promotions. For instance, if you run a perfumery providing free Wi-Fi and realize users visit your shop only once, you could offer a discount for a second purchase during that same month, as a way to make them come back. Another example is to offer incentives on the basis of your customers’ gender: let’s suppose you have a clothing shop and you allow users access your Wi-Fi hotspot. Based on your Wi-Fi statistics, you detect that during the week the your users are mainly female, whereas in the weekends the average of female visitors is 60% to the remaining 40% is composed of male users. In this case, you could offer a discount on women’s clothing throughout the week, and opt for a discount on a male and female item of clothing during the weekend.
By virtue of Tanaza, you can leverage social Wi-Fi to enhance your customer experience and better understand users’ behavior. In this way, you will set up the right splash page, which will motivate Wi-Fi users to authenticate to your Wi-Fi network. Tanaza allows you to easily build an engaging and responsive splash page for your customers: you can personalize the design of your login flows and choose your background and graphics. You can add multiple authentication buttons, to allow authentication via email, phone numbers, vouchers, and social login, allowing your customers to log in through Facebook, Instagram, Twitter, etc.
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