The evolution of Wi-Fi is transforming emerging countries, like Mexico, by increasing its internet penetration rate nationwide.
Based on research, it was reported that hotspot growth in Mexico grew exponentially over the past three years causing a spike in the number of internet users nationwide.
Statistics
According to a recent study published by the Mexican Internet Association (AMIPCI), there were approximately 65 million internet users in Mexico. This equated to a penetration of 59% of the population in 2015, 8% higher than the number of internet users reported in 2014.
The AMIPCI study reported that 87% of users prefer to connect to the Internet at home, 52% prefer to connect through mobile devices and 38% in their workplaces.Of these internet users, 84% have WiFi plans, 27% have mobile data plans, and 26% make use of the public WiFi.
Internet users in Mexico spend approximately 7 hours and 14 minutes online on a daily basis andtheir preferred devices to navigate are smartphones, first and foremost with 77%, followed by laptops (64%), desktops (50%) and tablets (45%).
Outcomes
According to IAP Mexico, as a result of Internet penetration, the growth in smartphones and other personal devices and new personal data plans provided by operators, digital advertising is now becoming a big focus in Mexico. For the first time ever in the Mexican market, 50% of digital advertising focused on mobile devices and the remaining 50% on desktop computers and laptops.
Undoubtedly the surge in internet penetration in Mexico has also led to the increasing use of social media, and has made sites like Facebook and Twitter the go-to platform for internet users to share news, views and ideas. Unfortunately, this new trend has not been widely accepted throughout Mexico and Transnational Criminal Organizations (TCOs) have begun using this medium to sometimes directly threaten users who reported or openly voiced disapproval of drug and crime related organizations. In order to avoid TCO threats, many internet users have opted to self-censor what they share on social media.
That being said, many individuals and government branches have completely embraced the era of evolution of Wi-Fi and are encouraging the increase in the number of internet users by provide internet in all the major public spaces in the country, including schools, libraries, health and community centers.
—
Tanaza’s vendor-agnostic approach offers an opportunity for businesses offering Wi-Fi to the masses to lower the cost of hardware and installation when deploying network.
The Iliad Group is a major player in the French market of telecommunications and Internet access. Founded in 1991 by Xavier Niel, the group is currently planning its entry into the mobile and wireless internet service market in Italy.
In 2012, Free entered the French market with two main gammas of services: the first one is Free mobile (mobile services) and the second one is Free (fixed internet services). Free mobile hustled the French carrier market with its super competitive prices, offering services with a starting price of 2€/month. The strategy of Free mobile on the French mobile service market is to offer low-cost services, targeting the non-technophile part of the population. (more…)
Il pubblico personalizzato di Facebook è un potente strumento pubblicitario per aumentare le vendite della tua azienda. Scopri cosa sono e come possono essere efficacemente integrati con i dati dei tuoi utenti Wi-Fi per aiutarti a generare nuove conversioni.
Se sei un’azienda B2B alla ricerca di un modo efficace per aumentare il numero di clienti e vendite, il pubblico personalizzato di Facebook basato sui dati dei tuoi utenti Wi-Fi social è l’opzione giusta (anche se è piuttosto costoso). Quando offri la connessione Wi-Fi gratuita ai tuoi clienti, consentendo loro di accedere utilizzando il loro social network preferito, puoi acquisire informazioni utili sull’utente, ad esempio e-mail, numeri di telefono, dettagli di Facebook, e sfruttarle in modo intelligente attraverso il pubblico personalizzato, il potente strumento fornito da Facebook per indirizzare le persone giuste con la tua pubblicità.(more…)
Whether you are a new or an early stage company, which wantsto operate in the wireless networking space offering Wi-Fi solutions, we hope you will find the following suggestions very useful.
Target small clients
To begin with, start building client relationships based on your target. First, it is recommended to engage with small businesses at a local level, such as bars and restaurants nearby your place, as it is easier to directly interact with its owners. Furthermore, establishing a relationship with smaller clients can help you to reach bigger customers more easily. On the contrary, to start by targeting larger business, such as big hotels, would not give you the opportunity to enter in direct contact with business owners. Accordingly, focus on bigger clients once you have reached a good number of customers in the lower end of the market.
Use low-cost access points
Being at the entry-level of your business, it is advisable not to immediately rely on enterprise-class products, being that these are overpriced compared to what they offer. What is more, contracts related to these kinds of products do not allow you to change vendor, which also means that lock-in costs have to be incurred.
Opt instead for affordable Wi-Fi products. Low-cost access points can help you minimizing hardware costs by still providing you with good performances. You can choose among many options in the low-cost Wi-Fi market: for instance, one of the main contenders supported by Tanaza is Tp-Link, a provider of SOHO & SMB networking products and WLAN products at global level. You could opt for TP-Link TL-WA901N/ND or TP-Link TL-WR941N/ND, two access points having basic performance suitable for SMB at an affordable price. Should the performances of these devices not be enough, you can rely on a more powerful class of devices belonging to Ubiquiti, a vendor providing various networking products and solutions for service providers and enterprises. For instance, the company’s UniFi UAP and UniFi UAP-LR devices are a valid option to consider.
Target locations with 1-2 access points
It is recommended to start targeting locations with 1 or max 2 access points, as the installation process becomes more difficult with the more devices you add. Typical examples of locations where only 1 or 2 devices are needed are small coffee shops, Airbnb apartments and small shops. Furthermore, when choosing the right location, remember to minimize wireless interference as much as possible. For instance, avoid installing your wireless network where physical obstacles can interfere with your wireless signals, such as trees, walls (concrete and steel in particular), water and reflective glass.
Indoor access points are easier to install
Considering that you target small clients, indoor devices are preferred to outdoor devices, at least at the beginning. This is because indoor access points are less expensive than their outdoor equivalent, as their installation process is easier. Indoor APs do not need have particular requirements to protect them from weather exposure (i.e. being waterproof), nor special installation skills, such as the need for antennas for wireless coverage and range.There are many indoor devices on the market: Tanaza can help you to choose among a wide range of indoor supported access points.
Target clients that already have an internet connection
Focusing on clients already offering a password-protected internet connection, and locations that already have connectivity i.e. through ADSL or fiber enhances your chances to convince them to buy from you, as they do not consider broadband connectivity costs as a further expense to cover the add-on solution you are offering. Furthermore, you can improve your customers’ networks in different ways, for instance, if they are tired of giving their Wi-Fi password to every single customer you can offer your high-performance Wi-Fi captive portal. Furthermore, you can introduce innovative ways for data capture and user authentication based on social login, which enables users to log in with their favorite social network. In this respect, businesses providing Wi-Fi access using passwords, like bars, could benefit from such a captive portal. The captive portal offered by Tanaza can be used as a marketing tool to collect user data with an easy-to-setup and easy-to-use Wi-Fi authentication splash page.
Offer a simple login method
Start by offering a simple login method for your clients i.e. Facebook login, as a way to boost your social visibility. Build an intuitive splash page with basic elements i.e. a background, a logo, and a login button. Then, based on the number of users connecting to the Wi-Fi and their feedback, the login process can be improved with further actions. For instance, the Tanaza’s Wi-Fi authentication splash page includes social login actions such as Facebook Like or/and Check-in.
Keep revenue streams separated
Instead of directly offering an all-inclusive package, maximize your revenue streams by dividing your service offering as follows:
One time hardware cost for each single access point
Monthly or annual maintenance costs: the annual option is more convenient and safer, as it avoids possible earlier clients’ withdrawals from the service
Management costs are related to features – i.e. captive portals – applied to each access point, which would include Tanaza’s licenses for each managed AP. You can rely on the prices suggested by Tanaza if you are a Tanaza Authorized Partner
Support costs, which is recommendable to limit based on a determined number of hours or opened tickets, and preferably offered only remotely / through e-mail and not by phone 24/7/365.
Installation and hardware costs, meaning adding a percentage related to your provided installation service to the incurred hardware costs.
If you want to learn more about how to set prices for your Wi-Fi project, read this post about cost and competition-based methods and this article about value-based pricing and room-based pricing (for hotels and B&Bs).
Keep potential upsells for a second phase
Last but not least, in order to make profitable margins by minimizing costs, it is better not to sell your services as an all-in-one solution, but rather keep potential up-sell features in a second step. For instance, start by configuring the device, the dashboard, and the splash page on behalf of your clients and, should they need to view the users connecting to their network, add data capture and analytics tools to the services provided, to further increase your profits on those clients. Tanaza provides you with the right business model, helping you to create a profitable business in the social Wi-Fi space.
When answering to the question: “What does Wi-Fi mean?”, many people erroneously say “Wireless Fidelity”. Below we provide the explanation around this misconception.
Are you among those people that think that the term “Wi-Fi” is the shortened form of “Wireless Fidelity”? If so, you will be surprised to see that you are wrong.
What is Wi-Fi?
Indeed, Wi-Fi is not an acronym at all. The term Wi-Fi was created in 1999 by Interbrand, the brand-consulting corporation hired by the Wi-Fi Alliance, the organization responsible for the promotion of Wi-Fi technology and Wi-Fi product certification. Wi-Fi Alliance decided to adopt this trademark term in order to find a catchier name to replace the overly technical “IEEE 802.11b Direct Sequence” one.
What is Wireless Fidelity?
It is interesting to know that the misconception that Wi-Fi is the abbreviation for “Wireless Fidelity”, was actually unintentionally created by the Wi-Fi Alliance itself when Wi-Fi was introduced. This misunderstanding occurred when the organization published a tagline referring to Wi-Fi as “The Standard for Wireless Fidelity”, in an attempt to make the meaning of the new developed term more comprehensible for users.
But why exactly did they choose the words “Wireless Fidelity”? According to Phil Belanger, one of the members of WECA – the previous name for Wi-Fi Alliance -, they opted for this term to promote the commercialization of Wi-Fi for the home market. In their opinion, by providing an explanation of the term instead of simply using “Wi-Fi”, which sounded more like an abbreviation, targeted customers would have better got the idea that they could transfer audio and video around their houses. Basically, contrary to popular belief, the name “wireless fidelity” was coined as a result of a promotional aim and not as a way to create the literal meaning of the trademark term Wi-Fi.
Although at the end of 2000, the Wi-Fi alliance provided clarity about this misinformation and eliminated the tagline, the incorrect term is still in use nowadays. Nevertheless, this does not seem to bother the Wi-Fi Alliance as, according to the Managing Director Frank Hanzlik, what is relevant for the organization is that the word “Wi-Fi” is still renowned and widely adopted.
Throughput network – Estimate needs for your Wi-Fi network
To implement a high-performance WLAN, it is essential that those who design the networks consider external variables, such as the applications’ requirements in terms of bandwidth and throughput network.
Find in the infographic below the bandwidth needed and the throughput requirements for 5 common ways to use Wi-Fi: video streaming, video call, social media, VoIP calls and web browsing. The throughput requirements are estimations done by Tanaza’s tech team. (more…)
We are using technical and profiling cookies to give you the best experience on our Website. By continuing to use our Website without changing the settings, you consent to our use of cookies. Read More about Cookies
Privacy & Cookies Policy
Privacy Overview
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
The evolution of Wi-Fi is transforming emerging countries, like Mexico, by increasing its internet penetration rate nationwide.
Target small clients