Tanaza features a splash page editor that allows in few minutes the WiFi network administrator to create and customise the authentication page of a public hotspot. In this article, you will find the 4 rules to create an effective splash page for your WiFi users in order to leverage your WiFi network.

Easy and fast access to the WiFi network

When users visualise the splash page, you have a few seconds to convince them to log in. Accessing your public hotspot should not require too many efforts otherwise, you are taking the risk to loose potential WiFi users.

The best way to obtain an effective splash page is to make it simple and easy to use.

Don’t add too many items, focus on the essential

When creating a splash page, be careful not to confound simplicity with shortage otherwise, you could lose WiFi users with too many information on the landing page. This happens because we don’t respect a few design rules.

But which are these four design rules for an effective splash page?

1. Do not add too much content to the WiFi splash page

Less is more is the universal good design rule.

By putting just a few contents in the splash page you allow them to focus on the essentials items and you make the UI intuitive and immediate. When users click on your WiFi network name to access the internet, they expect a fast and easy way to log in.

Instead, they often deal with too complex pages, with too much information, which makes the login process too long and complex.

Add to the WiFi splash page only the essential items: logo, a welcome text, a few login methods. If you need users to accept your terms and conditions, ask your legal consultant to reduce the amount of text to a minimum (eventually link to the full text of terms and conditions).

2. Use a few colours in your WiFi splash page
 The human mind needs time to elaborate the information, and this takes some effort. A splash page with five colours is more complex to understand than one with just one or two colours. Using a few colours, you allow users to relax and focus, making the WiFi access easier.

Choose monochromatic backgrounds or simple images, with just a few items and a uniform colour set. If you use many login methods (e.g. three social login methods) reduce the amount of space that each button takes, so that the page is less coloured.

3. Focus the attention on key elements

To make your splash page more intuitive, use some tricks to focus users on the most important elements.

Use the advertising tool to publish ads on your WiFi splash page

Use the Tanaza advertising tool to show advertising banners and videos. This way, you will focus your users’ attention on the show!

Use bold for titles

Help users to quickly examine the content in your page. Bold your titles (the most important message) and eventually complete the message with a normally formatted text. Using bold titles helps users read your message and login instructions.

Put some space between the elements

As in a book, distinguish the various elements in the splash page with some space and interline. Using white space helps to focus the users’ attention on single elements, such as your logo, text, or buttons.

Use images with a clear meaning

Don’t use images as a decoration, instead choose images that reflect the message you want to send and your brand image. Or, use them to drive emotions (e.g. the image of a smile, or a sunset).

4. Make your Wifi login page accessible

Make your WiFi splash page easy to access for anyone. Small text fonts, clear colours, or small buttons (hard to click from mobile devices) make the login experience too complex for someone.

How to make a WiFi splash page accessible?

Make the text readable

Use a larger font size, at least 20pt. Don’t try to be original by using complex font, for example, a font simulating handwriting, as they are less easy to read and less intuitive.

Create some contrast

Use a clear colour for text on a dark background, or the opposite. Create contrast by making the whole page clearer or darker and don’t use coloured rectangles under the text.

Create contrast between elements: if you use blue login buttons, use a red or yellow background.

Move buttons to the bottom

Make the experience better for mobile device users. Put the elements at the bottom by using the footer component in the Tanaza splash page editor, you’ll make the click from mobile devices easier.

Offer a way-out

If you use a social login method, offer an alternative method of authentication via email. Not all people have a social account or want to use it; some might prefer the email, instead.

Conclusion

Creating an effective splash page is not hard. Do not fill it with stuff: use just a few images, a few colours, a small amount of text and a few login methods.

Focus the attention on the key elements and make the UI simple, by using less colours. Make it also accessible, by using a large font size, contract, and moving buttons to the bottom.

If you want to collect users’ data through WiFi, use social login together with another authentication method such as the email login.

If you want to comment on this article, for example by adding your own examples of splash pages, we’ll be happy to provide some feedback!

Tanaza features a captive portal, allowing WiFi network administrators to create and customise splash page for public hotspots.
Indeed, Tanaza splash page editor gives the opportunity to owners of a venue to promote and deliver additional services to WiFi users.

There are many ways to leverage the splash page of a public hotspot, such as for example encourage WiFi users to download an application, leave a TripAdvisor review, follow a Facebook page or redirect them to another website.

Download an application on the WiFi landing page

WiFi network administrators can encourage WiFi users to download an iOS or Android application before accessing a public hotspot, which is really useful when managing WiFi hotspots in locations like museums, restaurant chains, shopping malls, sports venues, municipalities, private medical centers, fashion retail shops, furniture shops, shopping outlets, supermarkets and so on.

By simply creating a redirection button to the download platform of an app (iTunes Store for iOS or Google Play Store Android) on the Tanaza splash page, a hotspot administrator can redirect WiFi users and offer them additional services. For example, a museum could promote its audio-guide application on its splash page, a restaurant could promote its “take-away” service application and a brand could promote its e-commerce app to people that are in its fashion retail shop.

>> Read this article for more information

Increase the social visibility of your location through Tripadvisor

Tanaza allows restaurant owners to increase their visibility on review platforms such as Tripadvisor, Zomato, Yelp, etc. Indeed, WiFi network administrators can customise the splash page, adding a redirection button or image to the restaurant TripAdvisor page.
The idea is to encourage clients to leave a review about their experience in exchange for free WiFi. Another marketing idea could be to ask for a review on Tripadvisor in exchange for a free café for example.

>> Read this article for more information

Engage with customers thanks to Facebook Like and Check-in

When accessing a WiFi network, users have often the possibility to connect using their social media account such as Facebook. In this case, a WiFi network administrator could ask them to like a page or to geolocate themselves in a location on Facebook. This allows the owner of a venue to increase his social visibility and to engage with more customers.
To do this, simply enable the option “social actions” on the splash page settings.

We recommend you to ask whether for a Like or a Check-in to WiFi users.
Indeed, there are three options when using social actions with the Tanaza hotspot system:

• the first one is the Like only;
• the second one is the Check-in only;
• the third one is asking for a Like and a Check-in to WiFi users;

One possible scenario is that the user is asked for a “Like”, then connects to the internet. When connecting the second time to the network, depending on the settings, he’s asked again for the “Like” (if not done) or he’s asked for a check-in in a specific place.
Find more information about how you should communicate about social actions in this article.

>> Read this article for more information

Use an external WiFi splash page to offer additional login services

Tanaza allows WiFi network administrators to configure an external splash page and deliver additional services to WiFi users y adding an external radius server on top of the Tanaza infrastructure. This function is really useful in scenarios like in a supermarket, where the WiFi administrator sets up the social login or a login through a fidelity card.

Also, the external splash page can be used when WiFi administrators want to enable their own splash page or SMS gateway different from the Tanaza’s one.

>> Read this article for more information

To conclude, customising the splash page of a public hotspot is a fundamental step in the communication and marketing plan of any businesses willing to promote and deliver additional services to their customers. It allows businesses to offset costs of the WiFi infrastructure but also to enhance the final experience of their users.

WiFi advertising: how to leverage WiFi networks in public places

Why you should not ask for both Like and Check-in Facebook login page

https://www.classichotspot.com/blog/collect-email-addresses-tanaza/