The evolution of Wi-Fi is transforming emerging countries, like Mexico, by increasing its internet penetration rate nationwide.
Based on research, it was reported that hotspot growth in Mexico grew exponentially over the past three years causing a spike in the number of internet users nationwide.
Statistics
According to a recent study published by the Mexican Internet Association (AMIPCI), there were approximately 65 million internet users in Mexico. This equated to a penetration of 59% of the population in 2015, 8% higher than the number of internet users reported in 2014.
The AMIPCI study reported that 87% of users prefer to connect to the Internet at home, 52% prefer to connect through mobile devices and 38% in their workplaces.Of these internet users, 84% have WiFi plans, 27% have mobile data plans, and 26% make use of the public WiFi.
Internet users in Mexico spend approximately 7 hours and 14 minutes online on a daily basis and their preferred devices to navigate are smartphones, first and foremost with 77%, followed by laptops (64%), desktops (50%) and tablets (45%).
Outcomes
According to IAP Mexico, as a result of Internet penetration, the growth in smartphones and other personal devices and new personal data plans provided by operators, digital advertising is now becoming a big focus in Mexico. For the first time ever in the Mexican market, 50% of digital advertising focused on mobile devices and the remaining 50% on desktop computers and laptops.
Undoubtedly the surge in internet penetration in Mexico has also led to the increasing use of social media, and has made sites like Facebook and Twitter the go-to platform for internet users to share news, views and ideas. Unfortunately, this new trend has not been widely accepted throughout Mexico and Transnational Criminal Organizations (TCOs) have begun using this medium to sometimes directly threaten users who reported or openly voiced disapproval of drug and crime related organizations. In order to avoid TCO threats, many internet users have opted to self-censor what they share on social media.
That being said, many individuals and government branches have completely embraced the era of evolution of Wi-Fi and are encouraging the increase in the number of internet users by provide internet in all the major public spaces in the country, including schools, libraries, health and community centers.
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